Customer Success Story

TSI’s Customer Engagement Transformation for a Leading Consumer Electronics Big Box Retailer

This case study sheds light on TSI’s strategic intervention to assist a major consumer electronics big box retailer facing challenges in developing a pay-for service technical support solution. The client sought to enhance brand protection, improve underperforming outsourced operations, and significantly boost conversion rates to drive revenue.

The Challenge

  • Underperforming Outsourced Facility: The existing outsourced facility failed to meet performance targets, affecting overall customer satisfaction and sales conversion rates.
  • Brand Protection Concerns: The client was apprehensive about maintaining their brand image and reputation while providing technical support solutions to consumers.
  • Lack of Conversion Rates:  The client needed to aggressively increase conversion rates to maximize revenue from their technical support services.

The Solution

TSI devised a comprehensive approach to address the challenges:

  • Dedicated Inbound Technical Sales Team: Implemented a dedicated, professional inbound technical sales team, organized by skill level and experience, to streamline the sales process and enhance performance.
  • Improvement and Training Programs: Analyzed the challenges faced by the existing outsourced facility and introduced focused training programs to enhance agent skills and performance. Also, revamped management strategies and motivation techniques for the agents.

The Results

  • Improved Conversion Rates: The inbound sales team, upon deployment, achieved a remarkable 30% increase in overall conversion within the first month, demonstrating the success of the intervention.
  • Consistently Exceeding Client Goals: TSI consistently outperformed and exceeded all client sales goals over the past four years, showcasing the sustained success and value delivered.
  • Expanded Scope of Services: TSI’s exemplary performance led to the expansion of services provided, including customer care, tech support, dotcom pre-sales, dotcom sales, scheduling dispatch, retention, and loyalty business.
  • Operational Scale-Up: TSI expanded the program to over 400 agents across four Centers of Excellence, highlighting the scalability and effectiveness of the implemented strategies.

Conclusion

This case study underscores TSI’s successful transformation in revitalizing customer engagement and driving revenue for a leading consumer electronics big box retailer through a strategic approach, improving conversion rates, and consistently exceeding performance expectations.

Customer Experience/Care Management

Inbound & Outbound Voice

CX  & Care Programs

Back-Office Functions

Performance Analytics

Flexible Global Staffing

Business Process Outsourcing

Data Input

Document Processing

Verfication & Validation

Exception Processing

QA Monitoring & Reporting

Business Analytics & Modeling

First Party ARM

1st Party Collections

Pre-Charge Off Program Support

Inbound & Outbound

Early Stage / Care Based

Brand Protection

IT Adaptability / Flexibility

third Party Debt Collection

Post Charge-Off

Primary & Secondary

Late-Stage Recovery

Innovative Technology & Approach

Propensity to Pay Analytics

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