Customer Success Story

Orchestrating a Global Infomercial Campaign with Precision

This case study examines a successful collaboration between a renowned direct marketing industry leader and celebrity influencers. The venture focused on marketing a transformative body sculpting and weight loss method, through international infomercials. By tackling the challenges related to order management, data analysis, inventory, and customer care, the partnership successfully propelled the program to remarkable success both domestically and on a global scale.

The Challenge

  • High Volume Order Management: The direct marketing industry often grapples with handling a high volume of orders, necessitating streamlined and efficient processes to manage peak order periods effectively.
  • Data Analysis and Targeting: Identifying target markets and defining optimal pricing strategies require comprehensive data analysis, market research, and a strategic approach to ensure a successful marketing campaign.
  • Efficient Returns Processing: With any product, especially in the fitness industry, handling returns efficiently is crucial to maximize ROI and maintain customer satisfaction.

The Solution

  • Inventory Management: Utilized just-in-time inventory management to minimize costs while effectively managing inventory levels, adapting to fluctuations in demand during peak and low periods
  • Data-Driven Decision Making: Employed data management and analysis to track the program’s success, identify target markets, and define optimal pricing strategies, ensuring a targeted and effective marketing approach.
  • Optimized Manufacturing and Packaging: Established in-house video manufacturing capabilities to allow easy content changes and duplication across various international media formats. Custom video and DVD packaging were implemented to enhance perceived value and brand image.
  • Streamlined Order Processing and Customer Care:  Implemented fast payment processing, efficient returns processing, and highly trained customer care agents to expedite shipments, manage returns, and enhance overall customer satisfaction, ultimately boosting profitability.

The Results

  • Maximized Client ROI: The partnership successfully maximized the client’s return on investment, demonstrating the effectiveness of the implemented strategies in cost savings and revenue generation.
  • Hugely Successful Global Program:  The program achieved significant success both domestically and internationally, highlighting the effectiveness of the tailored marketing and operational approach.


This case study underscores the power of strategic collaborations, efficient operations, and data-driven decision-making in propelling a revolutionary fitness program to success in the direct marketing industry, ultimately demonstrating the value of streamlined processes and targeted marketing efforts.

Customer Experience/Care Management

Inbound & Outbound Voice

CX  & Care Programs

Back-Office Functions

Performance Analytics

Flexible Global Staffing

Business Process Outsourcing

Data Input

Document Processing

Verfication & Validation

Exception Processing

QA Monitoring & Reporting

Business Analytics & Modeling

First Party ARM

1st Party Collections

Pre-Charge Off Program Support

Inbound & Outbound

Early Stage / Care Based

Brand Protection

IT Adaptability / Flexibility

third Party Debt Collection

Post Charge-Off

Primary & Secondary

Late-Stage Recovery

Innovative Technology & Approach

Propensity to Pay Analytics

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