Customer Success Story

A successful Marketing Campaign with a National Weight Loss Organization

A national weight loss company was facing significant challenges in a highly competitive market, particularly due to the increasing popularity of fad and low-carb diets. Customer retention and profitability were decreasing, prompting the need for a revitalization strategy. In response, a new market campaign featuring a celebrity spokesperson was launched to reinvigorate the brand and regain traction in the market.

The Challenge

  • Lack of Customer Contact Information: Approximately 90% of the accounts lacked phone numbers, posing a challenge in reaching and contacting customers efficiently.
  • Low Average Balance:  The low average account balance of $59 made cost-effective and efficient debt collection imperative to ensure financial viability
  • Efficient Delinquency Timeline Management:  Effectively managing the delinquency timeline was crucial to identify tolling customers early and resolve violations swiftly.

The Approach

  • Consultative Delinquency Management: TSI adopted a consultative approach, collaborating closely with the client to analyze challenges and tailor effective solutions.
  • Data Analytics and Skip Tracing Solutions:  TSI integrated data analytics and skip tracing strategies to identify tolling customers early in the delinquency timeline.
  • Multi-channel Communication Approach: TSI employed a multi-channel communication approach (i.e., SMS, email, calls & letters) to engage with customers promptly, resolving toll violations faster.

The Results

  • Significant Recovery and Revenue Increase: Over the past two years, TSI facilitated the recovery of an impressive $12.7 million for the client. Monthly recoveries surged from $20,000 to a remarkable $240,000, showcasing a significant boost in revenue.
  • Exceptional Growth in Inventory Placement: Monthly inventory placement saw a substantial growth of 500% Year over Year (YOY), demonstrating the success of the tailored collection strategies and approaches.
  • Improved Liquidation Rate: Utilizing TSI’s proprietary data analytics platform, CollectX, the client’s 12-month liquidation rate witnessed a remarkable improvement of 36.4%, further validating the effectiveness of the data-driven strategies implemented.
  • Authorized Settlement Capability: TSI’s outstanding performance and the strong partnership developed resulted in TSI gaining blanket authority to settle on behalf of the client for toll violations.

Conclusion

The strategic collaboration between TSI and the transportation network illustrates a successful application of consultative delinquency management solutions in optimizing tolling operations. The incorporation of data analytics, multi-channel communication, and tailored strategies resulted in significant revenue increases, improved liquidation rates, and enhanced efficiency in resolving toll violations. This case study emphasizes the value of a consultative approach and strategic partnership in achieving exceptional results in the debt collection industry.

Customer Experience/Care Management

Inbound & Outbound Voice

CX  & Care Programs

Back-Office Functions

Performance Analytics

Flexible Global Staffing

Business Process Outsourcing

Data Input

Document Processing

Verfication & Validation

Exception Processing

QA Monitoring & Reporting

Business Analytics & Modeling

First Party ARM

1st Party Collections

Pre-Charge Off Program Support

Inbound & Outbound

Early Stage / Care Based

Brand Protection

IT Adaptability / Flexibility

third Party Debt Collection

Post Charge-Off

Primary & Secondary

Late-Stage Recovery

Innovative Technology & Approach

Propensity to Pay Analytics